It’s funny how sometimes the most random conversations lead to to new ways of approaching things. Case in point, last night while sitting in a coffee shop on a ship floating somewhere in the Caribbean (yes, it’s true) I ended up chatting with a fellow I met who works in finance for a pharmaceutical company in the US. I was a funny conversation because if you work in marketing, finance is one of those departments that while we rely on heavily, cause us a lot of grief. Well, grief might be a harsh word, but let’s say we have a funny relationship. Continue reading →