This week I am going to be speaking here in Toronto at a health-focused cloud meetup on the topic of cloud brokerage. As an early advocate for cloud brokerage, I’ve always recommended organizations to look at this type of model as an alternative to purchasing cloud services directly from service providers. So what is cloud brokerage and why should you revisit this type of service model? Continue reading
When I started this blog back in January I honestly didn’t imagine I would get this far, yet here we are at my 100th post. Considering it’s a daily blog, that’s a lot of writing. So before I take a well deserved (in my opinion) 2 week break to let all of you catch up on your reading backlog, I decided to take this post to reflect on some of the coolest things that I’ve learned through the last 100 posts.
The biggest thing I’ve learned is that cloud is such a game changer for the entire IT, service provider, business customer and solution vendor market. In fact, I recently submitted a great topic for VMWorld that identifies just how everyone fits I to the new cloud economy. There is a huge opportunity for organizations like Telcos and consulting firms to create new services to bring large revenue streams through cloud services, as well as auxiliary consulting services.
The other big thing that I’ve learned is that as marketers (myself included) need to do a better job at educating the market on what cloud really is, how it works, risks and reward and even help them create achievable road maps. We’ve been too focused on pushing products and services and touting the cost savings without helping organizations properly understand why they need them in the first place. Customers will reward those service providers who help them understand and solve their business requirements.
But most importantly, cloud and virtualization requires baby steps to ensure the right policies and security controls are in place to reduce future risks.
When you talk about cloud, a lot of the emphasis on business transformation happens at the customer level. The funny thing is that the first group of players in the cloud market, the technology and service providers, are the ones who are going to feel the need to re-evaluate their businesses first. It will also help determine which of these providers will make it through the early adoption of cloud and continue to be a player in the established cloud market, and who will either end up as an acquisition by one of these organizations or will simply decide to focus on other business lines.
For those who decide to stay in the cloud game, they will need to re-evaluate what role they plan to play in helping organizations adopt cloud technologies and services. Personally, I see the cloud dividing technology providers into two major groups: enablers and providers. Here’s why. Continue reading
Technology Tuesday is upon us once again, and I thought it was timely to talk about Dell’s latest (and certainly not last) acquisition, Wyse. It’s clear that Dell is getting its cloud ducks in a row, last year purchasing MSSP SecureWorks, and more recently SonicWall. So how does Wyse fit into the grand scheme of things? Continue reading