Well, let’s say this Twinkie represents the normal amount of psychokinetic energy in the New York area. Based on this morning’s reading, it would be a Twinkie thirty-five feet long, weighing approximately six hundred pounds.

Last week I was at a conference where several Canadian organizations spoke about how cloud helped them transform their organization. The funny thing is that if you scanned the names of the companies each speaker represented, you would’ve immediately thought there was no connection since only tech companies could possibly understand the benefits cloud brings to the organization.

But cloud isn’t just about technology, in fact when it comes down to it, cloud is about looking at new ways of doing business.

The key benefit for organizations when it comes to cloud -and not just large enterprises, but organizations of all sizes- is that it lets you act like a large company with tons of resources when you need it, but keep your core business lean and efficient. Think of it like hiring extra seasonal employees during peak periods. Cloud allows you to scale your internal IT teams in line with your business, without having to purchase tons of capital assets only to have them lie in dormancy.

IT departments have been under pressure to deliver more innovative ways for organizations to operate. New systems and applications to take over old database ones that cannot keep up with modern processes, or hiring virtualization specialists to manage new infrastructure to lower operating costs are all on the minds of Directors and CIOs, but realistically these projects require large amounts of capital and skillsets that aren’t easily found within the organization. Instead of pushing these projects back, organizations should be looking to cloud providers to help them transform their businesses.

Imagine if suddenly your IT department starts generating income for the organization instead of costing it? This is the premise behind cloud. Cloud enables your organization to create value for your customers, internal and external. Internal processes can be streamlined to reduce costs, new applications and services created with a fraction of the resources, and more flexibility in designing new business platforms. External customers benefit from new services that help them grow their own businesses. Cloud is therefore like a trickle-down effect, from the cloud providers all the way down to the end customers.

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